Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

《The 22 Immutable Laws of Branding: How to Build a》When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric g...(展开全部)

If you were creating a world of your own, what would it look like? Would you build your house out of brick - or out of jelly? Would it be on the ground or in a tree? Would your shops sell envelopes and sweets - or shoes for superheroes? Would you ride a train to town, or a dinosaur? Taking the reader on an extraordinary visual journey through her imaginative world, award-winnin...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)

Despite its haphazard growth, the Web hides powerful underlying regularities -- from the organization of its links to the patterns found in its use by millions of users. Many of these regularities have been predicted on the basis of theoretical models based on a field of physics -- statistical mechanics -- that few would have thought applicable to the social domain.In this book...(展开全部)

An innovative framework to understanding risk management The Rules of Risk takes the reader from the present to the future of risk management. Combining a novel approach to risk management with the tools of mathematics, finance, computer science, and an understanding of capital markets, authors Dembo and Freeman present their framework of a new risk paradigm that peers into the...(展开全部)